Want Crypto Adoption? Give Consumers What They Really Want

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We’re driven by status, too – something that has fueled much of the activity in NFTs. NFTs are more than digital assets: they denote social standings, group affiliations and taste. NFTs unlock unique experiences in IRL spheres, offering nuanced social and cultural interactions. While the tokens themselves hold speculative value, for some, the experiences, communities, and new social strata they enable are priceless. The most powerful status markers are earned, not simply bought – and crypto offers a powerful array of tools and experiences for both how tokenized “status” can be earned, and what it can provide.



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