Miles & More and qiibee Transform Loyalty Rewards with Blockchain – Fintech Schweiz Digital Finance News – Crypto News BTC

Miles & Extra, the loyalty program of the Lufthansa Group, has partnered with blockchain-based B2B market qiibee to permit small and mid-size enterprises (SMEs) to hitch this system simply.

The important thing spotlight of this collaboration is the combination of blockchain technology, which simplifies the onboarding course of for SMEs whereas guaranteeing the safe and environment friendly administration of loyalty rewards.

qiibee’s blockchain-based market presents immediate, cost-effective transactions and ensures full knowledge privateness management. By way of this integration, Miles & Extra members achieve entry to a broader and extra various community of companions, together with regional companies.

The partnership additionally goals to boost connectivity between enterprises and prospects, with plans to onboard extra companions and launch a Shopify plug-in for seamless integration.

Johann-Philipp Bruns

Johann-Philipp Bruns, Managing Director of Miles & Extra GmbH:

“The partnership is a win-win state of affairs for everybody. We’re increasing our accomplice community with thrilling and various enterprises. These, in flip, achieve entry to our members and thus to an additional, demanding goal group within the premium phase.”

Gabriele Giancola

Gabriele Giancola, CEO at qiibee:

“The qiibee blockchain is one hundred pc centered on the wants of the loyalty market, that includes instantaneous, low-cost transactions and full management over knowledge privateness. This may place our expertise additional because the trade commonplace for Web3 loyalty partnerships.”

 

Featured picture credit score: Edited from Freepik

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